Keep it moving
What motivates you to be healthy? If you're a millennial, it just might be luxe experiences. SweatCred is an employee rewards company with a laser focus on giving young professionals the chance to leverage their wellness activities into rewards. How can SweatCred incentivize employees to be more active, as well as provide a place for Human Resources to monitor engagement? They needed a simple mobile app for people to see what carefully curated rewards are coming their way, and a companion HR dashboard. Coming right up!
I worked with a team of three other designers, contributing my skills in user interviews, ideation, wireframing, storyboarding, affinity mapping, and usability testing. I also assisted with the visual design.
Eye on the prize
Who uses their company wellness programs? Why? What is offered? I began by interviewing a number of young professionals, asking them these questions and more. I listened carefully, taking copious notes. It turns out that employees do use these programs, especially if there are fancy rewards offered. They find these very motivating, and they want to know exactly what they are getting for their hard work and when they are getting it. We needed a mobile app for employees to quickly visualize their progress.
To the top
I turned to Human Resources. What do they need to get started? What do they wish they could offer employees? I interviewed HR specialists to figure out how their wellness programs work, or if they even have them. My findings were intriguing. They expressed frustration about getting buy-in from the top. They wanted a way to show C-level executives that wellness programs save the company lots of money. These programs also foster loyalty and reduce turnover, and what company doesn't want that? We needed a way to help these executives quickly visualize the savings they're getting from a wellness rewards program.
Once upon a time
I started storyboarding to understand how an employee might go through her day using the app. She wonders how her exercise routine is paying off, and sees a vision of herself at a spa, wearing cucumbers on her eyes. She checks the SweatCred app, and sees her score: 74 points! Enough to hit the spa. This process helped me work out a good flow for employees that shows their score immediately.
To the drawing board
How could we show users their score immediately and help them visualize how far they need to go to reach their rewards? It would be nice if they were able to redeem their rewards easily, too. I began sketching. Sometimes fast, sometimes slow. Sketching and sketching and sketching.
There is no "I" in TEAM
At first, we had a Team Leaderboard displayed prominently on the mobile app. Then I hit up the users for their opinion. A resounding no!
“The idea of of teams is interesting, but I really don’t want people to know how much I’m working out.”
People didn't want their personal wellness activities broadcast to their coworkers. I re-calibrated our plan and redesigned the home screen to NOT include this information.
Take me home
How the rewards would play out was a little confusing for our users. When would they redeem the rewards in the app? I helped distribute the screens on a big site map and organize them. We had an aha moment: show employees how close they are to their goal rewards on the home screen with a little bar graph. People got it.
Beauty is in the eye
It was time to make the prototype a higher fidelity. I worked to add appropriate images to the screens to make 'em pop.
Meanwhile, in another part of town
Concurrently, I was working on the HR dashboard and doing some good ol' sketching and affinity mapping. It was looking like simple graphs and data would be the best way to show off the big savings companies would be getting from wellness programs.
Here is the final app prototype.
Below is the final HR dashboard.
Live and learn
- Listen, listen, listen. Even when you don't want to, and your instincts are giving you a conflicting opinion. The users are always right!
- Never stop sketching.
- You can design for very different types of users at the same time, and each project can still inform the other.
"It was an absolute pleasure partnering with you!"
- B.J. Wiley Williams, SweatCred founder