Translating 45 Years of Impact into Donor Storytelling
Role: Creative Direction, Graphic Design, Photography, Project Management
I led the creative direction and design of RESULTS’ annual printed impact report, developed as a key fundraising and donor engagement piece distributed to thousands of supporters. The challenge was to communicate 45 years of advocacy impact in a format that felt both comprehensive and accessible.
To address this, I developed a timeline-based concept that structured the organization’s history into a clear, narrative-driven experience. I art directed the visual approach and designed the full 16-page booklet, balancing dense content with clean layouts, strong hierarchy, and compelling imagery to guide readers through the story of impact. I Included original photography to reinforce authenticity and connection with supporters.
I collaborated closely with the development team to align messaging and ensure the final piece supported fundraising goals while maintaining clarity and visual cohesion.
IMPACT
- Contributed to exceeding the fundraising goal tied to the mailing
- Extended reach through a digital version, generating 1,000+ views from an engaged audience