High Impact Video for Fundraising
ROLE: Creative Direction, Videography, Production, Editing
RESULTS was hosting an in-person fundraiser with several hundred attendees, and the planning team requested a video message from RESULTS’ executive director, Joanne Carter, to be played at the event.
I led the entire production of this video, including planning, shooting, editing, and all aspects of production. I also supported the fundraising team with their script development.
The Results
Donations from the fundraiser exceeded any other fundraiser RESULTS has ever held. Having a message from the executive director was an important piece; it contributed to the event’s success to have attendees hear from her directly in an engaging, high quality video.
Lessons Learned
Obtain the highest quality equipment you can, and practice over and over until you are comfortable with the technical side of production. Then you can soar easily through other aspects of a project.